The Attraction of Cheetham Hill

I suppose this is well-understood amongst Spiritualist scholars, but I've not understood until just now what precisely it was that drew Emma and William to Cheetham Hill, Manchester -- given they were both Londoners by birth, and big city folk by inclination.

Turns out Margaret's husband, Gilbert Wilkinson, was tied to that part of Manchester, as indicated in the marriage announcement for Margaret and Gilbert from the July 25, 1857 issue of The Manchester Times:

I have turned over a few other rocks and found a Margaret Floyd underneath, but in conditions that require me to check quite a few facts yet...